- Thou shalt not do boring advertising.
- Thou shalt not resort to gimmick ads, fads & hype.
- Thou shalt not use long, wordy sentences –
life is too short already. - Thou shalt not rip off national advertising campaigns.
- Thou shalt plan ahead and think strategically.
- Thou shalt remember, less is more.
- Thou shalt be obvious, truthful and useful.
- Thou shalt listen to and respect your customers.
- Thou must have fun, but thou must be appropriate.
- Thou shalt not use Word or Publisher or any Microsoft
program to build ads, websites or anything.
With apologies to God, Moses and the authors of these long ago forgotten commandments.