- Thou shalt not do boring advertising.
- Thou shalt not do gimmick ads.
- Thou shalt not give false deadlines.
- Thou shalt not resort to fads and hype.
- Thou shalt not use Microsoft Word or Publisher
to build ads. - Thou shalt remember, less is more.
- Thou shalt think strategically.
- Thou shalt not use long sentences,
life is too short already. - Thou shalt learn to love thy clients and vice versa.
- Thou must have fun, but thou must be appropriate.
With apologies to God, Moses and the author of these long ago forgotten commandments.